Topic Four
Analytics
1. Looking at the site usage, what does the term visits, page views and pages/visits mean? What does the bounce rate mean and does it vary much from day to day?
Term visits refers to the number of people that have visited the site, page views means the number of times the page has been viewed and pages/visits means the amount of pages one person viewed on average when they visited the site. The visits for the ePortfolio were 7,586, the page views 80,898 and the pages/visit 10.66. The bounce rate represents the percentage of users who enter the specific site and then leave the site rather than viewing the pages within that site. The bounce rate for today (26/03/11) was 36.95%. this bounce rate does vary from day to day, seeming to increase the percentages on weekends. On Sunday 20th March the bounce rate was 47.98% compared with 32.27% on Tuesday 22nd March.
2. Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?
The three sources of traffic are direct traffic (44.48%), search engine (30.74%), and referring site (24.78%). The main search engine which has given most traffic to the ePortfolio site is Google.
3. What was the most popular web browser used to access the site?
The most popular web browser used to access this site was Internet Explorer (50.45%) with 3,829 clicks. This was followed by Firefox (20.11%) with 1,526 clicks, Safari (20.03%) with 1,520 clicks, Chrome (8.93%) with 678 clicks and Opera (0.11) with 8 clicks.
4. How many countries did visitors to Foliospaces come from and what were the top four countries?
Visitors came from 76 different countries/territories (7589 visits). The top four countries were Australia with 2,916 visits, USA with 2,039 visits, United Kingdom with 1,005 visits and New Zealand with 677 visits.
5. Having clicked every possible link on my analytics, make a few comments on a) what you can track b) what you can track over time and c) what you can’t track.
a) Visitor information; visits, page views, bounce rate, traffic source, time on site, how often they visit your site, and how they accessed the site; keywords, search engines, countries, direct traffic and referring sites.
b) You can track all of the things listed in a. plus statistical data such as increase/ decreases in visitor information over a time period (i.e. each year)
c) You can’t track specific visitor information such as age, gender and the direct location of the user (suburb or city).
6. What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on your Moodle glossary.
High bounce rate; A bounce rate is a statistical data measurement of how many people visit a website and then exit from the same page then entered on without clicking through to any other pages. The bounce rate becomes high when a large proportionate percentage of those visitors exit from the same page.
Key words: An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document.
Average page depth: In Google Analytics, it is the average number of pages on a site that visitors view during a single session.
Click through rate: The click through rate is the number of users who clicked on a specific advertisement on a web page divided by the number of times that the advertisement was delivered. It is a way of measuring the success of an online advertising campaign.
Click: click means pushing either the right or left buttons on your mouse to command the computer to do something.
Cookie: A cookie is a piece of text stored on a user’s computer by their web browser. A cookie can be used for authentication, storing site preferences, shopping cart contents, the identifier for a server-based session, or anything else that can be accomplished through storing text data.
Impression: Impression is the viewing of a web page or internet advertisements by an internet user.
Hyperlink: A hyperlink is a reference to a document that the reader can directly follow or that is followed automatically.
Navigation: Navigation is the process of monitoring and controlling the movement from one place to another such as when a person goes to a website through an internet browser.
Page view: A page view is a request to load a single page of an internet site.
Session: The session refers to the amount of time spent on a particular website
Unique visitors (or absolute unique visitors): Unique visitors is how many visitors came to your site , counting each person only one for the entire time period.
URL: URL stands for Universal Resource Locator. This is a way of identifying files on the internet.
Visitor: A visitor is a person/user who visits a site or webpage on the internet.
Visitor session: Visitor session is the interaction by a site visitor. The session ends when the visitor leaves the site.
Comparison shopping: Comparison shopping is the act of comparing process of something in advance before shopping for the best bargain.
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