Topic 3
Digital Design
1. In 2 paragraphs explain why a customer centric web site is so important, yet so difficult to accomplish.
A customer centric web is so important because it is ultimately centred on the customer’s needs and wants. Businesses need to focus their site on customer satisfaction and making sure that users will remember the experience they received. It is so difficult to accomplish because the needs and wants of customers are ever changing every day. Also, one person’s needs and wants may be completely different to those of another.
Businesses can’t please everyone so businesses need to realise the five basic elements that are involved with customer centric web. These are evaluating competing businesses and products, selecting the product and making a transaction, relevant information about help and contact, feedback about products and/or customer service and for customers to stay informed about the business (product updates etc)
2. Define the term ‘presence’. Write an additional paragraph that describe why firms that do business on the web should be more concerned about presence than firms that operate in the physical world.
Presence, defined by Answers.com as ‘the state or fact of being present; current existence or occurrence’.
Firms that do their business online should be more concerned because potential customers may not know about them, as the internet has billions of websites and it may not be one of the top rated results when searching for the specific product/service. This is different to firms that operate in the physical world because it is a physical object that is seen by many (passing traffic) and can get a lot more attention without effort compared to an online business. The online business will need to promote their business to the applicable target audience.
3. Write 3 paragraphs to briefly describe the things that Real Estate Agents can be accomplished through a) their web sites b) Mass media advertising and c)Personal contact
Websites; they can upload photos and all the information about current properties for sale. This allows potential customers who do not live close to the physical agent such as out of state or international clients. It also allows customers to access the information after hours 24/7 whenever they like and not have to make appointments with an agent.
Mass media advertising; by mass advertising, Real Estate Agents can advertise their company, their staff and the current properties that they are trying to sell. By mass advertising, they are setting up new opportunities for potential customers to see their displays and also gaining a greater audience that they would have achieved with physical advertising (newspapers, billboards, in the company’s’ building etc)
Personal contact; Personal contact will need to be established if there are potential buyers as Real Estate Agents would not have the same process of processing a transaction such as Amazon or EBay. Paying for such a large amount would be dangerous and unprofessional so personal contact must be made in the form of emails and video and voice calls. The Real Estate agents can then give more information on the specific property such as price (if not stated) and process the transaction manually (purchase agreements, payments), not over the internet.
References
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