Part 1: Navigation
Listen to the podcast on Navigation
a. What are the four main points Michael Rappa makes about search?
1. It’s a database; full of everything in the world – books, information, news, images.
2. It’s a collection mechanism for adding data into that database; generate a lot of data and can be stored for a long time.
3. Search protocol (used to query database)
4. The ranking algorithm for listing the results; there is too much information on the web so it is difficult to sort and organise what is most relevant to what the user is find.
b. Watch or read Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa, that you think were the most interesting or significant for business.
§ I found it interesting to find out that Marissa said that search was still in its infancy. Even though there are over a trillion url’s on the web and Google has 2/3 share, we have still not yet managed to fully access the webs full potential in regard to search capabilities. Marissa mentioned that we are more developed in voice technology that search capability. (Mayer 2009)
§ The process of a successful idea has a process which starts with an idea. Mayer says it can come from anywhere – users, engineers, executives or just analysis of existing products. The idea then must be run through a prototype stage where it is designed, developed and then rated and given feedback from potential users. (Mayer 2009)
§ The next big idea Mayer has for Google is developing the ‘killer app’ which has a abundance of information that helps people connect with each other, find out where people are situated(GPS) and to connect with and find new contacts. The issue about this app is that too much information may be given out. Mayer comments by saying that in this modern day that users will have to decide at which level they will give up their privacy for functionality. (Mayer 2009)
§ The last point I found interesting was that Google sets aside 25% of employees in her area just for women so that it is not mainly dominated by men. She said this can build stronger influence on women in the main dominated workplace but also be a role model and hope that more women will choose to study in the computer science area. (Mayer 2009)
Part 2: History of the Internet
Watch the Bill Joy video
a. So what are the six webs
1. The near web; defined by information. In front of a computer screen, keyboard and mouse such as yahoo.
2. The far web; the experience such as sitting on the couch watching the television from a distance.
3. The here web; in Bill Joy’s opinion the most important. When the device is on a person at all times – becomes you identity (personalised mobility).
4. The weird web; most pervasive, using voice, most commonly seen in a car (voice recognition)
5. The B2B web; Business to Business. Can be business computers talking to each other. Purpose is to reduce friction and allow systems to work efficiently together.
6. The D2D web; Device to device. Embodied or meshed network, sensors self organising and sensibly manage and control. (Joy, 2005)
b. Could there be more?
Yes, I believe there can be more as technology and innovation improves, so will the different sources of web that can be invested, used and accessed.
c. What does it mean for business?
It means that there will be more ways to run a business more efficiently and can help reduce administrative costs for the business. Another view is that businesses have more access to their target market through the web via other elements such as advertisements.
References
Joy. B, 2005, http://ubonline.ballarat.edu.au/course/view.php?id=2240
http://digitalenterprise.org/transcripts/navigation_tr.html
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